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KELLY LIANG

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E kelly@1000glasses.com

T +44 (0) 7492333343

W 1000glasses.com/ 

Online CV - Version Dec 2023

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Wine career

2022 - Now

Wine content specialist
A Thousand Glasses, Cheshire, UK

  • Provided integrated marketing solutions including campaign planning and communication strategy

  • Created branded wine region maps for merchants

  • Ran an exam preparation newsletter for 700+ wine professionals and enthusiasts

  • Organised bimonthly wine tastings to raise funds for non-profit art museum esea contemporary

2022

Wine writer
Cult Wines, London, UK

  • Authored original features for company blogs, client magazines and industry reports

  • Created branded assets, including maps, visuals, infographic and brochures

  • Profiled key producers, merchangs and regions in person

2018 - 2022

Content manager
Cult Wines, London, UK

  • Managed content marketing, market research, PR, SEO, operational and legal agencies

  • Generated leads for key markets including EMEA and Greater China

  • Created marketing plans, copy and assets
    Implemented sales, client and branding campaigns

  • Supported overseas events including the opening of Shanghai and Singapore office, wine dinners and conferences

  • Researched, recruited and managed influencers and PR partners

  • Authored original features as a ghostwriter

Wine experience

Oct-Dec 2023

Vintage 2023 retail crew
Majestic Wines, Manchester, UK

Feb-Jul 2023

Decanter World Wine Awards 2023 crew
Decanter, London, UK

Jan-Feb 2023

Vintage 2023 harvest crew
Tyrrell's, New South Wales, Australia

May 2022

Bordeaux En Primeur 2021 tasting squad
Cult Wines, London, UK

Oct-Dec 2023

Vintage 2023 harvest crew
Hattingley Valley, Hampshire, UK

Work before wine

2017 - 2018

Strategist
Codec AI, London, UK

  • Delivered market insights to corporate clients including Nestlé, Diageo, Pernod Ricard and L’Oreal

  • Developed machine learning-based market insight tools using social media data

2015 - 2017

Researcher
British Chinese Project, London, UK

  • Collected quantitative and qualitative data on community issues of 1000+ survey answers and 50+ interviews

  • Delivered public outreach, community events and election rallies

  • Organised parliamentary committee meetings with MPs and civil society stakeholders

2013 - 2015

Researcher
GIGA Institute of Asian Studies,
Hamburg, Germany

  • Wrote, co-authored and presented research findings in English and Mandarin

  • Successfully applied for research funding from the German government

  • Recruited and interviewed 200+ informants in Greater China and Senegal

Skills

Building lasting relationships

From being a complete novice to successfully persuading  industry leaders to contribute to my newsletter, securing wine donations and obtaining harvest positions in various wine regions, my personable positivity has enabled me to forge friendships and partnerships within the wine trade.

Creating content that drives growth

Having contributed to outlets such as Robb Report, Decanter, and JancisRobinson.com, both in my own name and as a contributing editor and ghostwriter, I now utilise my skills in copywriting, map-making, and design to assist clients in generating leads, driving conversions and increasing brand equity.

Organising projects, events & personnels

I am well-versed in the complexities of orchestrating engaging events, from large-scale competitions featuring over 25,000 wines and 250 judges, to mid-sized webinars, and more intimate, bespoke tasting workshops.

Public speaking & representing brands

From hosting tastings to engaging in one-on-one client interactions and representing my company to producers and négociants, employers and partners depend on me to deliver with enthusiasm, conviction, and expert knowledge.

Education

2012 - 2013

MSc International Affairs

London School of Economics, UK

2011 - 2012

MSc International Relations

Peking University, China

2006 - 2011

BA Honours in Human Geography

University of British Columbia, Canada

2008 - 2009

Exchange studies

Hitotsubashi University, Japan

Wine Certifications

2022 - Now

WSET Diploma in Win

Manchester & London, UK

2020

WSET Level 3 in Wine

London, UK

2019

WSET Level 2 in Wine & Spirits

London, UK

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