Why work with me
Trained in ArcGIS, I'm a published geographer with two Master of Science degrees from the London School of Economics and Peking University.
Having experience with global brands including L'Oreal, Diageo, and Pernod Ricard, as well as wine specialists like Cult and SWIG, I know how to translate campaign goals into visual assets to foster growth.
With years of working on Bordeaux and Burgundy en primeurs and harvests in the UK and Australia under my belt, I can communicate at your level of expertise to help your business differentiate and grow.
SHOWING EXPERTISE
Client
Objective
To generate leads and sale
Channels
Investment reports, client magazine, and across all digital platforms
As an industry disruptor, Cult Wine Investment aims to rewrite the playbook of the fine wine sector with state-of-the-art technology, a bold style, and a fresh mindset. The maps I created for them are simple but futuristic in style, which convey visually Cult's core values and the reasons why leads should invest with Cult.
BUILDING NEW NORMS
Client
Objective
To make South African wine comprehensible
Channels
Tastings, meetings and all digital platforms
These maps mark the first phase of a long-term project with SWIG, aimed at simplifying the complex and constantly evolving landscape of South African wines. The priority here is to promote easy understanding among consumers and professionals, for both on and off-trade.
CRAFT EXPERIENCES
Client
Objective
To introduce wine culture to different, younger audience
Channels
Tastings, Eventbrite, website and social channels
Aside from private clients, I also do pro bono work to fundraise for good worthy causes. In collaboration with esea contemporary, a Manchester art museum that promotes diversity, inclusivity and progress, I host monthly charity wine tasting workshops titled "Colours and Corks". This placemat upholds the art museum's avant-garde branding while providing essential information for a young, intellectual and artistic audience that is new to wine.
MAPPING HERITAGE
Partner
Objective
To transport readers to Tyrrell's
Channels
A Thousand Glasses website and JancisRobinson.com
Having done the 2023 harvest there, I wanted tell the world about Tyrrell's unique dry-farmed, ungrafted, pre-phylloxera vines!
This is a voluntary passion project for me, with two-dimensional maps and a Google Earth tour that showcases the demarcated vineyards, detailed information on soil types and vine clones, and my photographs of these beautiful sites. I am very proud of this project.
Read the accompanying in-depth article here.
Pricing
Every project is unique. I usually charge a flat fee for project management and hourly rate for creating the maps, with a discount for larger projects of multiple deliverables.
Feel free to drop me a line, so that we can start exploring the best way to create something special for you, your expertise, and your business!